Eric Trump has denied claims that the Trump family is preparing to launch another cryptocurrency, warning traders that anyone promoting a supposed new Trump-backed token is spreading fraudulent information. The president’s son issued the warning on August 22 after an X account called WhaleScan claimed President Donald Trump was preparing to launch another coin. The post offered no company announcement, token documentation or regulatory filing supporting the assertion.
“What a joke… This is absolutely not true,” Eric Trump wrote in response. “No one is launching any kind of coin. If anyone is suggesting otherwise, it’s a fraud.” The denial attracted significant attention because the Trump family already has extensive ties to cryptocurrency through the Official Trump memecoin, MELANIA, World Liberty Financial and other digital-asset ventures. Speculation nevertheless affected existing Trump-linked tokens before the denial could fully circulate. TRUMP gained approximately 38% over 24 hours, while MELANIA rose more than 18%, according to market data cited by The Defiant.
Mystery WWW Token Fuels ‘Truth Coin’ Speculation
The rumor gained additional momentum after traders identified a previously unknown token known as WWW, which was also promoted as “Truth Coin,” on Robinhood Chain. Reports surrounding the token claimed it had a maximum supply of 1 billion units, including 500 million available at launch, 300 million allocated for liquidity and another 200 million designated for growth. The developer wallet reportedly received approximately 300 ETH as interest accelerated. The token’s transaction fee was also reportedly reduced from 10% to 0.3%, while its market capitalization temporarily reached approximately $10.2 million.
More concerningly, reporting indicated that a developer-linked wallet controlled approximately 99.9% of the token supply, an extreme concentration that would expose outside buyers to substantial liquidity and manipulation risks. No verified evidence has connected WWW or “Truth Coin” to Donald Trump, Eric Trump, the Trump Organization or the family’s established cryptocurrency ventures. Eric Trump’s categorical denial therefore directly contradicts claims that the mystery token represented an official Trump family launch.
Existing Trump Tokens Have Made Impersonation More Effective
The episode illustrates a recurring problem created by high-profile celebrity and political memecoins: fraudulent launches can appear plausible because authentic versions already exist. Donald Trump launched the Official Trump token shortly before his January 2025 inauguration. The family is also associated with World Liberty Financial, whose ecosystem includes the WLFI governance token and USD1 stablecoin.
Those ventures have become financially significant. A Reuters investigation published in June estimated that the Trump family had generated at least $2.3 billion from its principal cryptocurrency ventures, while investors had suffered an equivalent $2.3 billion in realized and paper losses through the end of April. That established crypto presence can make unsupported claims about another Trump token more believable to traders, particularly during periods of intense speculative activity.
This is also not the first time Eric Trump has warned about unauthorized tokens. During speculation surrounding the family’s emerging World Liberty Financial project in 2024, fake tokens appeared before official details were released, prompting warnings that unofficial projects had no connection to the family. The latest incident differs because Eric Trump’s statement leaves little ambiguity about the current rumor: no new Trump family coin is being launched. For traders, the sharp reaction in TRUMP and MELANIA demonstrates how even an unverified launch claim can move related assets before it is disproven. The WWW token’s reported concentration further highlights the financial risk of buying tokens based on social-media claims rather than announcements from verified project channels.
Unless the Trump family subsequently announces otherwise through official channels, claims that a new Trump cryptocurrency is being launched remain explicitly rejected by Eric Trump as fraudulent.